Twenty years of braving wind and rain, now in full bloom; ninety thousand miles soaring skyward, riding the rising gale.

On the evening of July 6, 2026, the 20th Anniversary Celebration of Dafang Holding Group and the 17th Filial Piety and Virtue Culture Festival Gala was magnificently staged at the Group's Cultural Square. With the passage of time as its narrative thread, original aspiration as its soul, and relentless endeavor as its defining chapter, the gala offered a panoramic retrospect of the Group's two-decade journey of deep-rooted diligence, integrity, and virtuous enterprise, while ceremoniously unveiling a new blueprint for the Group's ambitious march toward the "Century-Old Dafang" vision.

▲Event Site

Mr. Li Lianhe, Deputy Secretary of the Party Working Committee and Director of the Management Committee of Changyuan Economic and Technological Development Zone, and Mr. Wang Yun, Deputy Secretary of the Party Committee of Naoli Town, Changyuan City, along with other leaders at various levels, graced the event with their presence. Also invited as distinguished guests were Mr. Lin Daofei, Director of the Enterprise Training Center at the School of Management of Zhengzhou University, Dean of Huashang Leading Business School, and Founder of Huashang Global; Mr. Cai Zhifa, Honorary Secretary-General of the Changyuan Young Entrepreneurs Association; Ms. Hu Juan, Class Advisor of the DBA Class 02 at Huashang Leading Business School; and outstanding entrepreneur guests from various industries. Mr. Ma Junjie, Party Secretary of Dafang Holding Group; Mr. Hu Xu, Deputy Party Secretary and Chairman of Dafang Holding Group; and Mr. Yang Zunjia, President of Dafang Holding Group, joined together with sales elites returning from across the country, parent representatives of outstanding employees, and all Dafang staff to reminisce about years of hard-won struggle, celebrate the 20th anniversary, and embark on a new journey.

Leadership Addresses: Warm Words of Empowerment

▲Mr. Li Lianhe, Deputy Secretary of the Party Working Committee and Director of the Management Committee of Changyuan Economic and Technological Development Zone, delivered a speech.

Mr. Li Lianhe stated that Changyuan City, rooted in its private economy and real economy, has solidified its development foundation, achieved remarkable results in industrial growth, and maintained its industrial strength firmly among the top tier of county-level economies in the province.

Mr. Li Lianhe emphasized that Dafang, with its deep cultivation in the hoisting equipment manufacturing sector, has reaped abundant fruits in scientific and technological innovation, secured a leading position in the industry, and made outstanding contributions in tax payments. He also noted that the company has persisted in charitable endeavors over the years and has continuously hosted the Filial Piety and Virtue Culture Festival, fully demonstrating the sense of responsibility and cultural commitment of a local enterprise.

Mr. Li Lianhe pointed out that the Changyuan Municipal Party Committee and Municipal Government will continue to optimize the business environment, facilitate the transformation of the hoisting industry toward high-end, intelligent, green, and international development, and expressed the hope that Dafang, taking its 20th anniversary as a brand-new starting point, will continue to make sustained efforts and inject new momentum into the high-quality economic development of Changyuan City.

▲Address by Mr. Lin Daofei – Director of the Enterprise Training Center at the School of Management of Zhengzhou University, Dean of Huashang Leading Business School, and Founder of Huashang Global

Mr. Lin Daofei stated that Dafang, with two decades of deep cultivation in the hoisting equipment and steel structure sectors, has grown into an industry leader. Relying on innovation, it has successfully expanded its market presence both domestically and internationally, powerfully driving the development of the local equipment manufacturing industry. At the same time, he noted, Dafang has consistently adhered to building a learning-oriented enterprise, setting a benchmark for private enterprises in Central China in this regard.

Mr. Lin Daofei emphasized that Dafang upholds the guiding role of Party building. Having continuously hosted the Filial Piety and Virtue Culture Festival for seventeen years, and remaining deeply engaged in philanthropy and rural revitalization, the company's corporate culture—rooted in virtue and benevolence—perfectly aligns with the local cultural fabric of Changyuan. He added that Dafang's practices in Party building, corporate social responsibility, and cultural development make it a premium private enterprise case study for business schools, and that Dafang's management team, diligent in learning and moral cultivation, serves as an exemplary model.

Mr. Lin Daofei pointed out that in the future, Huashang Leading Business School will continue to empower Dafang by leveraging its national branch network and overseas expansion industry resources, joining hands with the enterprise to deepen its core businesses and accelerate its intelligent and international development, jointly promoting the high-quality growth of Central China's real economy.

▲Address by Mr. Hu Xu, Deputy Party Secretary and Chairman of Dafang Holding Group

At the event, Mr. Hu Xu delivered a speech structured around three themes: "Looking Back on Twenty Years: Unwavering Aspiration, Setting Sail with Full Wind"; "Standing in the Present: Assessing the Times, Seizing the Momentum, and Strategizing for the Long Term"; and "Looking to the Future: Charting a New Chapter, Striving Toward a Century-Old Legacy."

Mr. Hu Xu reflected that over the past two decades, Dafang has evolved from a small factory into a large manufacturing group. Guided by Party building, its two core businesses—hoisting equipment and steel structures—have developed in synergy. The company has persistently pursued scientific and technological innovation, breaking through technical bottlenecks, while deeply cultivating the culture of filial piety and virtue and continuing its philanthropic endeavors, earning widespread recognition for its image as a caring corporate citizen.

Mr. Hu Xu emphasized that amid the current complex external environment and accelerating industrial transformation, the company must remain vigilant in times of peace, enhance quality and efficiency through refined management, and build a formidable workforce.

Mr. Hu Xu outlined that going forward, Dafang will continue to pass on its distinctive corporate culture, closely follow the national 15th Five-Year Plan in advancing the intelligent, green, and international transformation of equipment manufacturing, improve the employee incentive and promotion system to ensure that employees share in the fruits of development, and steadfastly fulfill its social responsibilities. He called on all employees to work together with one heart and one mind, striving toward the goal of building a century-old Dafang.

Tribute to Dedication: A Mutual Commitment

Though time may be silent, the echoes of hard work resound. A solemn awards ceremony was held at the celebration to honor those who have accompanied the company through its growth and to pay tribute to the exemplary role models who embody the virtues of filial piety and moral integrity. The atmosphere was warm and filled with sustained applause. The ceremony presented multiple prestigious awards, including the "Filial Piety and Virtue Star Award," the "United Endeavor Award," and the "Sincere Guardianship Award," honoring steadfast dedication with distinction and passing on the spirit of craftsmanship through unwavering commitment.

The "Filial Piety and Virtue Star Award" was bestowed upon twelve outstanding sales elites. Over seventeen years of deep cultivation in the culture of filial piety and virtue, Dafang has consistently woven these traditional values of benevolence, kindness, and virtuous conduct into its corporate culture and the daily lives of its employees. By nurturing corporate ethos through family values and warming hearts with moral excellence, Dafang ensures that the flower of filial piety and virtue continues to bloom and flourish on its fertile soil.

▲Presentation of the "Sincere Guardianship Award"

The "Sincere Guardianship Award" was presented to five distinguished senior veterans who have honorably retired. Having devoted themselves to their posts with unwavering dedication for decades, they have interpreted the true meaning of commitment and responsibility through a lifetime of silent contribution, and with their steadfast diligence, they paved a solid path for Dafang's development. Time bears witness to their devotion, and the company will always be grateful. Dafang will forever remember the contributions of every striver and always cherish the fruits of the seniors' labor.

▲Flag Presentation Ceremony

At the event, Ms. Zhu Qinwen, a retired employee, presented a silk banner to the Group. Every word on the banner was sincere and heartwarming, vividly illustrating the profound bond between employees and the company—a mutual commitment, shared growth, unwavering original aspiration, and enduring warmth.

▲Presentation of the "United Endeavor Award"

The "United Endeavor Award" was presented to seventeen original veteran employees who joined the company in 2006. Over twenty years and more than seven thousand days and nights, they have grown and weathered storms together with the company. Rooted in their respective posts and dedicated to front-line duties, they have devoted their most passionate youth and finest years to Dafang's journey of growth. They are the firmest cornerstone and the most precious asset of the enterprise.

A Toast to a New Chapter – Raising Glasses Together

▲A Toast to a New Chapter – Raising Glasses Together

▲Executive Team Toast Ceremony – Group Party Secretary Ma Junjie Delivers a Toast

With the stars as witness and original aspiration as the guiding light, the toast ceremony commenced in a warm and solemn atmosphere. The Group's Party Secretary, together with the executive team, took the stage and raised their glasses—toasting to twenty years of trials and triumphs, to the steadfast dedication of all colleagues, to the opportunities bestowed by this era, and to the brilliant journey ahead. Every executive offered their glass as a token of respect and their hearts as a pledge—grateful for the labors of the past and hopeful for the glories of the future.

▲Live Lucky Draw

The evening's interactive segments were exceptionally exciting and immensely popular. Four rounds of grand lucky draws were meticulously arranged on site, successively unveiling multiple prizes including the "Lucky Award," "Happiness Award," "Joyful Award," and "Grand Auspicious Award." The event was simultaneously live-streamed across both Douyin and WeChat Video Channels, creating an interactive connection between online and offline audiences and uniting everyone in celebration.

▲Xingyun, the Little Star of the "Dafang Baby Bowl," Takes the Stage with Her Parents to Draw the Lucky Award

The "Dafang Baby Bowl" unexpectedly went viral online with its warm, heartwarming imagery and corporate culture full of tenderness, drawing countless likes and shares from netizens and spreading Dafang's warmth across the internet. The gala specially invited Xingyun—the little star of the "Dafang Baby Bowl"—to appear on stage, where she joined hands with her parents to draw lucky prizes for both the live audience and online viewers, filling the venue with childlike innocence and a truly heartwarming atmosphere.

▲Launch Ceremony

The most solemn and stirring moment of the evening arrived as scheduled—the grand launch ceremony for the new journey, themed "Two Decades of Cultivation Building a Foundation; A Myriad-Mile Blueprint Embarking on a New Chapter." The Group's executive team took the stage together as the entire audience counted down in unison, with all eyes fixed on the stage. Amid the resounding countdown, the next twenty-year glorious journey of Dafang Holding Group was officially inaugurated—marking the company's entry into a brand-new phase of high-quality development, global expansion, and brand upgrading.

Dreams in Song Celebrating Youthful Glory

▲Opening Dance – "Running for Twenty Years"

▲Poetry Recitation – "The Dafang Road: Twenty Years of Glory, Forging Ahead with Quality"

▲Song Medley – "Melodies of Time, Singing Our Original Aspiration Together"

The entire evening gala, through the beauty of the arts, looked back on years of struggle and celebrated twenty glorious years. The gala kicked off with great fervor with the opening dance "Running for Twenty Years," performed by the Group's middle and senior management team. This was followed by a deeply heartfelt poetry recitation titled "The Dafang Road: Twenty Years of Glory, Forging Ahead with Quality," which, with words as its medium and emotion as its rhythm, gently narrated Dafang's two-decade transformation from nothing to something, from small to large, and from weak to strong. The sales elites then sang a chorus of "The Story of Time," its gentle melody etching the warm memories of two decades of walking side by side, singing of the original aspiration and steadfastness forged through the years. The song medley "Melodies of Time, Singing Our Original Aspiration Together" wove together the collective memories of generations of Dafang people, with every melodic turn evoking the warmth of struggle and the glory of the times. The comedic skit "Twenty Years of Dream-Building, Grandly Opening Dafang" was earthy yet powerful, with drums and gongs witnessing the tremendous transformations and vividly portraying the tenacity and passion of Dafang's people. The dance "Chic Red Jazz, Twenty Years of Elegance" was dynamic and energetic, showcasing the enterprising youthful spirit of the Dafang team. The cosplay runway show "Dafang Style: Love at Home" brought warmth to the forefront, and when paired with the group chorus of "True Heroes," it beautifully captured the harmony of employee families, the warmth of the corporate home, and the beautiful vision where struggle and romance coexist, and where individual families and the corporate family thrive together. The gala drew to a gentle close with the melodious strains and magnificent choreography of the song-and-dance performance "Century-Old Dafang," bringing the 20th anniversary celebration to a perfect conclusion while planting a brilliant seed for the century-long journey ahead.

▲Comedic Skit – "Twenty Years of Dafang, Grandly Opening Dafang"

▲Dance – "Chic Red Jazz, Twenty Years of Dafang"

▲Runway Show – "Dafang Style: Love at Home"

▲Song Performance – "Century-Old Dafang"

Twenty Years of Deep Cultivation, A Century of Dream-Chasing

"In 2006, a seed of gritty determination took root on the banks of the Yellow River, in the fertile soil of Naoli; in 2026, that seed has grown into a towering industrial tree, with lush branches and leaves, providing shelter and support for thousands." Over twenty years of trials and triumphs, Dafang has broken through with practical action, emerged victorious through innovation, and reached far with profound virtue. From obscurity in its early days to becoming one of the top three enterprises in its industry, and from a local presence in Changyuan to having its products and services cover more than 100 countries and regions worldwide, Dafang has written an impressive chapter in the steady growth of a private enterprise. At the same time, Dafang has remained true to its philanthropic commitment, deeply cultivating the culture of filial piety and charity, giving back to society through warmth and good deeds. In doing so, it has achieved a virtuous cycle of mutual empowerment and parallel growth between industrial development and social responsibility.

▲Children Dressed in Hanfu Explaining the Twenty-Four Filial Exemplars

▲A specially curated cultural corner was set up, allowing employees' children to freely showcase their talents and express themselves.

▲Prize Exhibition Area

▲Group Photo of All Performers and Staff

The mountains and seas stretch far and wide, yet the pursuit of dreams never ceases; with original aspiration as firm as a rock, the future is full of promise. Standing at this brand-new historical starting point of its 20th anniversary, Dafang Holding Group will carry its honors forward with unwavering dedication. It will remain true to its industrial mission, deepen its core business sectors, persist in innovation-driven development, continue to nurture the culture of filial piety and virtue, and steadfastly fulfill its social responsibilities. With a more spirited posture, a more pragmatic approach, and a broader vision, Dafang will channel its efforts into high-quality development and global breakthroughs, striving with all its might toward the grand vision of a "Century-Old Dafang" — and writing a brilliant new chapter in the enterprise's development for the new era!

Photos/Planning Company

Text/Shaogang Zhang